I've mentioned it before, but my dream for this business truly started with my own wedding, six years ago. I had designed a handful of invitations for friends along the way, but getting the opportunity to design every element for my own wedding was what set my business in motion. I didn't know it at the time, but I was creating a brand for our day. Now that I'm designing wedding invitations for clients, I hesitate to use the word "brand". It seems cold and impersonal, when what we're trying to create is the complete opposite. I haven't found a phrase I love yet to describe this process (and would love any suggestions), but what I can share with you is what I tell my clients...
Working with a stationer early on in the process allows you to curate a thoughtful and intentional event that is quintessentially yours. Your wedding day is about celebrating your love, and family, and the start of your new life together, and the day you create is really an experience for your guests. Every thing they see and do during the day should have your signature on it - starting with your invitation and ending with the favors, every touch point is an opportunity to infuse your personality and leave a lasting impression.
When I started designing my save-the-dates, it was important to me that this very first piece of stationery be a reflection of what was to come. So before I even started designing, I created a mood-board to reflect the vision I had for the day. One day I'll scan it in and share it with all of you, but for now, I'll tell you what I knew I wanted: sophisticated, elegant and timeless. Black, white, champagne and gold. Pinstripes and pearls. Clean, elegant typefaces, and a day that would still be beautiful in 50 years. So I narrowed my aesthetic, chose my colors and fonts and papers, shared all of that with my vendors, and every decision was based on that board. And in the end, it all came together exactly how I envisioned it.
As a wife, I look back on our wedding day as quite possibly, one of the most perfect days of my life (right next to the births of my children). As a designer, I look back on our wedding day and realize that all of those tiny details, the ones you don't think anyone will notice, really do contribute to the experience.
I picked some of my favorites to show you what I mean. I always love a good excuse to go through our wedding photos, so thanks for the trip down memory lane!
Photos by Bryan Avigne Photography
If you want to talk more about about working together to curate your wedding experience, click here to get in touch!