You might remember that I recently determined a new direction for my business, and finally had some clarity on my mission, my target audience, and what I wanted my business to stand for. Because of that, I felt that my brand needed a little tweaking. Not a complete overhaul by any means, but some small updates that better fit my new vision.
While the main logo remains the same, I've added some new alternate logos and an expanded color palette. I wish I could say that this post coincides with all of the updates to the brand on our site and in our collateral, but that will happen slowly over the next month. One of the many lessons I've learning in my first year of business was to give myself grace, and this project was most certainly a perfect example of that. Between current orders, ongoing projects and the daily responsibilities of running a business, it was hard to find timers devote to this update. I'm excited to have this portion of the refresh complete, just in time to launch something exciting early next week!