The Big Fake Wedding NYC | Behind The Scenes

You've heard me mention The Big Fake Wedding a few times now, but many of you may not know what it is, or why I was a vendor there... or maybe you do, and you're just dying to see some behind-the-scenes pictures from the day. Good! Me too.

Bella Carta Boutique | Big Fake Wedding NYC Behind the Scenes

The Big Fake Wedding is a new spin on the traditional bridal show. Instead of attending a show in a hotel ballroom or conference center, guests are invited to attend a real wedding, where they can meet and see potential vendors in action, and have fun while they're doing it! An already married couple renews their vows during the ceremony, which all 'guests' attend, and then it's onto the fun! Appetizers, drinks, and meeting with vendors - all of whom contributed an item, or service, to the wedding you just watched.  All the vendors involved are chosen by the Big Fake Wedding, so that you don't have to worry about who you're working with, and instead can focus on the wedding you're planning, and the marriage you're building. As soon as I heard about it, I knew I'd love to be a part of it! 

I received a phone call from The Big Fake Wedding in early January, and had 6 weeks to dream, design and execute my contribution to event, in addition to my display and any giveaway items I wanted to hand out. I had been working on my first wedding collection, but was no where near ready to launch it. I was still finalizing designs - there was no way they'd be ready by the end of February. I was all ready to turn down the opportunity, but a sign in my office convinced me to change my mind. The print was given to the attendees at the Creative at Heart Conference in January, and the quote spoke right to my heart: "If your dreams don't scare you, they are not big enough".

Once I said yes, the race was on: finalize wedding suites, sample them, print, have them photographed... design stationery items for the show, a giveaway for Brides & Grooms, sketch and build a display for a 3' cocktail table. I wrote every single item out, gave myself a rough timeline for the next 6 weeks, and got right to work. I'm so happy I pushed myself; being a vendor at The Big Fake Wedding forced me to elevate my brand, prioritize my big projects for the year, and actually do the things I had dream of for so long!

Bella Carta Boutique | Big Fake Wedding NYC
Bella Carta Boutique | Big Fake Wedding NYC
Bella Carta Boutique | Big Fake Wedding NYC
Bella Carta Boutique | Big Fake Wedding NYC

My friend Mollie was so gracious to spend her day helping me set up. While I styled my invitation suites on the display board, Mollie assembled the rest of our takeaway items for brides & grooms. She was so encouraging during this whole process, and cheered me on every step of the way. I'm so thankful for her & her friendship!

Bella Carta Boutique | Big Fake Wedding NYC
Bella Carta Boutique | Big Fake Wedding NYC

I was so thrilled with the final set up of my table - it was exactly how I had envisioned it. That happens so rarely - that the end result is exactly what you thought it would be - but I was so relieved it all came together the way it did.

Of everything that happened that day, I was most proud of how I felt my brand was conveyed through my display at the event. From my table set-up, to my suites, my takeaway packaging - it all just felt like me. A few fellow designers also took note of how my brand was reflected in my presentation, and honestly, there is no better complement from another designer. 

Our takeaway items were gold foil Thank You Notes, enclosed in a kraft pillow box. They were a big hit, and several attendees emailed me after the event to tell me how much they appreciated their gift, and some wanted to order more! The remaining inventory is listed in the shop if you'd like a set of your own! 

Bella Carta Boutique | Gold Foil Thank You Notes

I'm so happy with how this entire concept came together, and had the best time at the show. I'm also really happy to have it behind me, so that I can start focusing on other areas of my business that had to take a backseat while I was planning for the event. I say that with the most sincere tone; I always believe that a sign of contentment was to be really happy something happened, but also really happy that it was over. I'll be sharing some of my favorites from the professional photographers, as well as my contribution to the event on Friday, so be sure to check back to see their gorgeous photos!